文档详情

供应链管理课件 第02章学习资料.ppt

发布：2025-04-18约8.44千字共31页下载文档
文本预览下载声明

Chapter2

SupplyChainPerformance:AchievingStrategicFitandScopeSupplyChainManagement

(3rdEdition)

2-1

OutlineCompetitiveandsupplychainstrategiesAchievingstrategicfitExpandingstrategicscope2

WhatisSupplyChainManagement?Managingsupplychainflowsandassets,tomaximize

supplychainsurplusWhatissupplychainsurplus?3

CompetitiveandSupply

ChainStrategiesCompetitivestrategy:definesthesetofcustomerneedsafirmseekstosatisfythroughitsproductsandservicesProductdevelopmentstrategy:specifiestheportfolioofnewproductsthatthecompanywilltrytodevelopMarketingandsalesstrategy:specifieshowthemarketwillbesegmentedandproductpositioned,priced,andpromotedSupplychainstrategy:determinesthenatureofmaterialprocurement,transportationofmaterials,manufactureofproductorcreationofservice,distributionofproductConsistencyandsupportbetweensupplychainstrategy,competitivestrategy,andotherfunctionalstrategiesisimportant4

TheValueChain:LinkingSupplyChainandBusinessStrategy5

AchievingStrategicFitIntroductionHowisstrategicfitachieved?Otherissuesaffectingstrategicfit6

AchievingStrategicFitStrategicfit:ConsistencybetweencustomerprioritiesofcompetitivestrategyandsupplychaincapabilitiesspecifiedbythesupplychainstrategyCompetitiveandsupplychainstrategieshavethesamegoalsAcompanymayfailbecauseofalackofstrategicfitorbecauseitsprocessesandresourcesdonotprovidethecapabilitiestoexecutethedesiredstrategyExampleofstrategicfit--Dell7

HowisStrategicFitAchieved?Step1:UnderstandingthecustomerandsupplychainuncertaintyStep2:UnderstandingthesupplychainStep3:Achievingstrategicfit8

Step1:UnderstandingtheCustomerandSupplyChainUncertaintyIdentifytheneedsofthecustomersegmentbeingservedQuantityofproductneededineachlotResponsetimecustomerswilltolerateVarietyofproductsneededServicelevelre

显示全部
相似文档