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供应链管理课件 第17章学习资料.ppt

发布：2025-04-14约1.03万字共31页下载文档
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Chapter17

CoordinationintheSupplyChainSupplyChainManagement

(3rdEdition)

16-1

ObjectivesDescribesupplychaincoordination,thebullwhipeffect,andtheirimpactonperformanceIdentifycausesofthebullwhipeffectandobstaclestocoordinationinthesupplychainDiscussmanagerialleversthathelpachievecoordinationinthesupplychainDescribeactionsthatfacilitatethebuildingofstrategicpartnershipsandtrustwithinthesupplychain2

OutlineLackofSupplyChainCoordinationandthe

BullwhipEffectEffectofLackofCoordinationonPerformanceObstaclestoCoordinationintheSupplyChainManagerialLeverstoAchieveCoordinationBuildingStrategicPartnershipsandTrustWithin

aSupplyChainAchievingCoordinationinPractice3

LackofSCCoordination

andtheBullwhipEffectSupplychaincoordination–allstagesinthesupplychaintakeactionstogether(usuallyresultsingreatertotalsupplychainprofits)SCcoordinationrequiresthateachstagetakeintoaccounttheeffectsofitsactionsontheotherstagesLackofcoordinationresultswhen:ObjectivesofdifferentstagesconflictorInformationmovingbetweenstagesisdistorted4

BullwhipEffectFluctuationsinordersincreaseastheymoveupthesupplychainfromretailerstowholesalerstomanufacturerstosuppliers(showninFigure16.1)Distortsdemandinformationwithinthesupplychain,wheredifferentstageshaveverydifferentestimatesofwhatdemandlookslikeResultsinalossofsupplychaincoordinationExamples:ProctorGamble(Pampers);HP(printers);Barilla(pasta)5

TheEffectofLackof

CoordinationonPerformanceManufacturingcost(increases)Inventorycost(increases)Replenishmentleadtime(increases)Transportationcost(increases)Laborcostforshippingandreceiving(increases)Levelofproductavailability(decreases)Relationshipsacrossthesupplychain(worsens)Profitability(decreases)Thebullwhipeffectreducessupplychainprofitabilitybymakingitmoreexpensivetoprovidea

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