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供应链管理课件 第12章学习资料.ppt

发布：2025-04-14约9.87千字共35页下载文档
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Chapter12

DeterminingOptimalLevelofProductAvailabilitySupplyChainManagement

(3rdEdition)

12-1

OutlineTheimportanceofthelevelofproductavailabilityFactorsaffectingtheoptimallevelofproductavailabilityManagerialleverstoimprovesupplychainprofitabilitySupplychaincontractsandtheirimpactonprofitabilitySettingoptimallevelsofproductavailabilityinpractice2

Mattel,Inc.Toys‘RUsMattelwashurtlastyearbyinventorycutbacksatToys‘RUs,andofficialsarealsoeagertoavoidarepeatofthe1998Thanksgivingweekend.Mattelhadexpectedtoshipalotofmerchandiseaftertheweekend,butretailers,waryofexcessinventory,stoppedorderingfromMattel.Thatledthecompanytoreporta$500millionsalesshortfallinthelastweeksoftheyear...Forthecrucialholidaysellingseasonthisyear,MattelsaiditwillrequireretailerstoplacetheirfullordersbeforeThanksgiving.And,forthefirsttime,thecompanywillnolongertakereordersinDecember,Ms.Baradsaid.ThiswillenableMatteltotailorproductionmorecloselytodemandandavoidbuildinginventoryforordersthatdontcome. -WallStreetJournal,Feb.18,19993

KeyQuestionsHowmuchshouldToys‘RUsordergivendemanduncertainty?HowmuchshouldMattelorder?WillMattel’sactionhelporhurtprofitability?Whatactionscanimprovesupplychainprofitability?4

ImportanceoftheLevel

ofProductAvailabilityProductavailabilitymeasuredbycycleservicelevelorfillrateAlsoreferredtoasthecustomerservicelevelProductavailabilityaffectssupplychainresponsivenessTrade-off:Highlevelsofproductavailability?increasedresponsivenessandhigherrevenuesHighlevelsofproductavailability?increasedinventorylevelsandhighercostsProductavailabilityisrelatedtoprofitobjectives,andstrategicandcompetitiveissues(e.g.,Nordstrom,powerplants,supermarkets,e-commerceretailers)Whatistheleveloffillrateorcycleservicelevelthatwil

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