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数据驱动的精准营销与用户画像构建.pdf
数据驱动的精准营销与用户画像构建
［目录
■CONTENTS
第一部分数据驱动精准营销的核心价值2
第二部分数据驱动精准营销的关键环节7
第三部分用户画像构建的必性12
第四部分用户画像构建的技术基础18
第五部分用户画像构建的关键步骤23
第六部分精准营销的效果评估与优化31
第七部分用户画像在精准营销中的应用案例38
第八部分精准营销未来发展趋势与挑战41
第一部分数据驱动精准营销的核心价值
关键词关键点
数据驱动精准营销的核心价
值1.基于大数据分析的企业决策支持：通过分析用户行为和
偏好，企业能够更精准地识别目标客户群体，从而制定更有
针对性的营销策略。
2.实时数据驱动的实时反馈机制
2025-06-10 约4.13万字 47页 立即下载
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吉林大学数据库技术与Oracle sql-08.ppt
ManipulatingData
ObjectivesAftercompletingthislesson,youshouldbeabletodothefollowing:DescribeeachDMLstatementInsertrowsintoatableUpdaterowsinatableDeleterowsfromatableMergerowsinatableControltransactions
DataManipulationLanguageADMLstatementisexecutedwhenyou:AddnewrowstoatableModifyexistingrowsinata
2025-06-11 约1.15万字 42页 立即下载
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吉林大学数据库技术与Oracle sql-06.ppt
Subqueries
ObjectivesAftercompletingthislesson,youshouldbeabletodothefollowing:DescribethetypesofproblemthatsubqueriescansolveDefinesubqueriesListthetypesofsubqueriesWritesingle-rowandmultiple-rowsubqueries
UsingaSubquery
toSolveaProblemWhohasasalarygreaterthanAbel’s?Whichemployeeshavesalariesgreate
2025-06-12 约4.26千字 18页 立即下载
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吉林大学数据库技术与Oracle sql-04.ppt
DisplayingData
fromMultipleTables
ObjectivesAftercompletingthislesson,youshouldbeabletodothefollowing:WriteSELECTstatementstoaccessdatafrommorethanonetableusingequalityandnonequalityjoinsViewdatathatgenerallydoesnotmeetajoinconditionbyusingouterjoinsJoinatabletoitselfbyusingaselfjoin
ObtainingDatafr
2025-06-10 约3.74千字 20页 立即下载
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吉林大学数据库技术与Oracle sql-03.ppt
Single-RowFunctions
ObjectivesAftercompletingthislesson,youshouldbeabletodothefollowing:Describevarioustypesoffunctionsavailable
inSQLUsecharacter,number,anddatefunctionsinSELECTstatementsDescribetheuseofconversionfunctions
SQLFunctionsFunctionInputarg1arg2argnFunctionperformsactionOutputResultvalue
2025-06-09 约1.06万字 50页 立即下载
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吉林大学数据库技术与Oracle sql-02.ppt
RestrictingandSortingData
ObjectivesAftercompletingthislesson,youshouldbeabletodothefollowing:LimittherowsretrievedbyaquerySorttherowsretrievedbyaquery
LimitingRowsUsingaSelection“retrieveall
employees
indepartment90”EMPLOYEES…
LimitingtheRowsSelectedRestricttherowsreturnedbyusingtheWHEREclause.TheW
2025-06-08 约4.79千字 27页 立即下载
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吉林大学数据库技术与Oracle sql-01.ppt
WritingBasic
SQLSELECTStatements
BasicSELECTStatementSELECT *|{[DISTINCT]column|expression[alias],...}FROM table;SELECTidentifieswhatcolumnsFROMidentifieswhichtable
SELECT*FROMdepartments;SelectingAllColumns
SelectingSpecificColumnsSELECTdepartment_id,location_idFROMdepartments;
WritingSQLStatements
2025-06-08 约3.39千字 23页 立即下载
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吉林大学数据库技术与Oracle sql-00.ppt
1-*0数据库链路（DatabaseLink）,DatabaseLink是一个关键部件,引用其他数据库的数据时，需要指明详细路径，链路就是详细路径的识别名。数据库连接允许用户处理远程数据库的数据而不用知道数据在什么地方。当建立了一个数据库连接后，提供对远程数据库的登录信息。每当使用数据库连接时，在分布网络上初始化一个对话(Session)，以解决对远程数据库或视图的引用。数据库技术与Oracle参考书：Oracle技术系列丛书1．《Oracle9i初学者指南》王海峰等译，机械工业出版社3．《Oracle数据库管理与应用系统开发》，刘荣华等编著，人民邮电出版社2．《Oracle9i参考手册》，机
2025-06-10 约3.44千字 21页 立即下载
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吉林大学数据库技术与Oracle sql_all完整225页.ppt
0IntroductionToORACLE
RDBMS1960‘sHardData1970’sFileSystem1970,RDBMS,E.F.Codd1979,FirstORACLERDBMSORDBMS
TypesofOracleUsersDatabaseAdministratorsSecurityOfficersNetworkAdministratorsApplicationDevelopersApplicationAdministratorsDatabaseUsers
DatabaseAdministratorsIInstallingandupgradingtheOracleserve
2025-06-09 约4.74万字 225页 立即下载
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吉林大学大型数据库设计与实现dba-17.ppt
ManagingRoles
ObjectivesAftercompletingthislesson,youshouldbeabletodothefollowing:CreateandmodifyrolesControlavailabilityofrolesRemoverolesUsepredefinedrolesDisplayroleinformationfromthedatadictionary
RolesUsersPrivilegesRolesUPDATEONJOBSINSERTONJOBSSELECTONJOBSCREATETABLECREATESESSIONHR_CLERKHR_MGR
2025-06-09 约3.36千字 32页 立即下载
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吉林大学大型数据库设计与实现dba-16.ppt
ManagingPrivileges
ObjectivesAftercompletingthislesson,youshouldbeabletodothefollowing:IdentifysystemandobjectprivilegesGrantandrevokeprivilegesIdentifyauditingcapabilities
ManagingPrivilegesTwotypesofOracleuserprivileges:System:EnablesuserstoperformparticularactionsinthedatabaseObject:Enablesuserst
2025-06-09 约4.57千字 36页 立即下载
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吉林大学大型数据库设计与实现dba-15.ppt
ManagingUsers
ObjectivesAftercompletingthislesson,youshouldbeabletodothefollowing:CreatenewdatabaseusersAlteranddropexistingdatabaseusersMonitorinformationaboutexistingusers
Account
lockingTablespace
quotasTemporarytablespaceDefaulttablespaceRoleprivilegesResourcelimitsSecuritydomainDirectprivileges
2025-06-08 约2.09千字 18页 立即下载
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吉林大学大型数据库设计与实现dba-14.ppt
ObjectivesAftercompletingthislesson,youshouldbeabletodothefollowing:ManagepasswordsusingprofilesAdministerprofilesControluseofresourcesusingprofilesObtaininformationaboutprofiles,passwordmanagement,andresources
ProfilesAprofileisanamedsetofpasswordandresourcelimitsProfilesareassignedtousersbytheCREA
2025-06-12 约5.15千字 38页 立即下载
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吉林大学大型数据库设计与实现dba-13.ppt
MaintainingDataIntegrity
ObjectivesAftercompletingthislesson,youshouldbeabletodothefollowing:ImplementdataintegrityconstraintsMaintainintegrityconstraintsObtainconstraintinformationfromthedatadictionary
DataIntegrityApplication
codeTableDataIntegrity
constraintDatabase
trigger
TypesofConstraintsCons
2025-06-10 约3.42千字 34页 立即下载
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吉林大学大型数据库设计与实现dba-12.ppt
ManagingIndexes
ObjectivesAftercompletingthislesson,youshouldbeabletodothefollowing:ListthedifferenttypesofindexesandtheirusesCreatevarioustypesofindexesReorganizeindexesDropindexesGetindexinformationfromthedatadictionaryMonitortheusageofanindex
ClassificationofIndexesLogicalSinglecolumnorconcatenat
2025-06-10 约3.91千字 36页 立即下载
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吉林大学大型数据库设计与实现dba-11.PPT
ManagingTables
ObjectivesAftercompletingthislesson,youshouldbeabletodothefollowing:IdentifythevariousmethodsofstoringdataOutlineOracledatatypesDistinguishbetweenanextendedversusarestrictedROWIDOutlinethestructureofarowCreateregularandtemporarytablesManagestoragestructureswithinatableReorganize,trunc
2025-06-10 约3.65千字 36页 立即下载
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吉林大学大型数据库设计与实现dba-10.ppt
ManagingUndoData
ObjectivesAftercompletingthislesson,youshouldbeabletodothefollowing:DescribethepurposeofundodataImplementAutomaticUndoManagementCreateandconfigureundosegmentsObtainundosegmentinformationfromthedatadictionary
ManagingUndoDataOverviewTwomethodsformanagingundodataexistsAutomaticUndoMan
2025-06-12 约5.12千字 28页 立即下载
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吉林大学大型数据库设计与实现dba-09.ppt
StorageStructureandRelationships
ObjectivesAftercompletingthislesson,youshouldbeabletodothefollowing:DescribethelogicalstructureofthedatabaseListthesegmenttypesandtheirusesListthekeywordsthatcontrolblockspaceusageObtaininformationaboutstoragestructuresfromthedatadictionaryListthecriteriaforseparatin
2025-06-08 约3.43千字 28页 立即下载
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吉林大学大型数据库设计与实现dba-08.ppt
ManagingTablespacesandDataFiles
ObjectivesAftercompletingthislesson,youshouldbeabletodothefollowing:DescribethelogicalstructureofthedatabaseCreatetablespacesChangethesizeoftablespacesAllocatespacefortemporarysegmentsChangethestatusoftablespacesChangethestoragesettingsoftablespacesImplementOracleMana
2025-06-11 约6.42千字 48页 立即下载
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吉林大学大型数据库设计与实现dba-07.ppt
MaintainingRedoLogFiles
ObjectivesAftercompletingthislesson,youshouldbeabletodothefollowing:ExplainthepurposeofonlineredologfilesOutlinethestructureofonlineredologfilesControllogswitchesandcheckpointsMultiplexandmaintainonlineredologfilesManageonlineredologsfileswithOMF
UsingRedoLogFilesRedologfiles
2025-06-10 约3.98千字 27页 立即下载