An Analysis on the Linguistic Features and Translation of English Advertising Slogans浅析英文广告语的语言特点及其翻译.docx

word文档 可编辑 An Analysis on the Linguistic Features and Translation of English Advertising Slogans Acknowledgement In writing this thesis, I have benefited from the presence of my teachers and my classmates. They generously helped me collect materials I needed and made many invaluable suggestions. I hereby extend my grateful thanks to them for their kind help, without which the paper would not have been what it is. Particularly, I am deeply indebted to Miss XXX , who guided me throughout my writing of this thesis. Her standards of academic excellence have made my revision an exciting and gratifying experience. Furthermore, none of this would have been possible without the help of those individuals and organizations hereafter mentioned with gratitude, the Department of Foreign Languages, the University Library and its staff. Abstract With Chinas accession to the WTO, there has been a dramatic increase in the number of Chinese enterprises and products flowing into the international market while an increasing number of foreign enterprises and their products have entered our domestic market continually. In this heated war of competition, the most powerful weapon available in shaping their self-image and promoting their goods is the advertisement. People live in a world of advertisement. As potential consumers, they are endlessly bombarded with all kinds of products or service advertisements from various media which includes newspapers, magazines, broadcast, television and the internet, etc. The basic elements of an advertisement are headline, illustration, slogan and trademark. One of the most visible stimulation to which consumers are exposed is the advertising slogan. However, due to the unique style and characteristics of advertising slogan, as well as its intimate relationship with society and culture, it would be a great challenge for the translator to make a translation of an advertising slogan both accurate and attractive. The thesis is composed of the followi