An Analysis on the Language Features of English Slogans in Advertisements 广告(英语论文)--.doc

An Analysis on the Language Features of English Slogans in Advertisements 广告中英语口号语语言特点分析 Abstract As a way of propagating and transmitting information, advertising’s role connot be underestimated because it is not only an artful technique in persuading people to buy, but also gradually has become a must for social communication which in turn influences the development of society and economy. The purpose of this paper is to study the linguistic features and sociological features of advertising English, in the hope to help copywriters at home markets in their creating process. The goal of advertising decides its language to be simple and direct, distinct from the characteristics of other discourses. Thus an analysis on the linguistic features of advertising English in the linguistic field is worthwhile. Under such circumstances, a study on the linguistic features of advertising English will have practical effects on the composing and translating work of the copywriters. The whole paper is divided into 3 chapters. The first chapter give a brief introduction on the roles and definitions of advertising and discuss the features and characteristics of English slogans. The second chapter starts from the theories in syntax, lexicology, rhetoric and ends with the linguistic features analyzed in the field of discourse analysis.The third chapter The fourth chapter combines the viewpoints from the previous chapter third and explores the effect of the advertising English as a whole advertising process. The last chapter, also the conclusion part, shows that though advertising language appears to be flowery and refined, its content is no better than commonest language could convey. By exposing the various techniques advertisers have employed in their writing, this part hopes to remind consumers that advertising English is gradually attaining the negative and ambiguous role in guiding people to buy. 摘要 广告是为了某种特定的需要，通过一定形式的媒体，公开而广泛地向公众传递信息的宣传手段。随着商品经济的发展，社会的不断进步，广告在我们生活中所产生的作用也变得越