Influences of Language and Cultural Differences on the Advertising Translation 中英语言与文化差异对广告翻译的影响.doc

Influences of Language and Cultural Differences on the Advertising Translation 中英语言与文化差异对广告翻译的影响 Abstract: Advertisement has become one of the most important products of culture in the modern age. It is a form of communication that typically attempts to persuade potential customers to purchase or to consume products or service of a brand. Especially, advertising language is characterized by cultural and age background. Western languages are rule-dominated, while the Chinese is dominated by people. There are many differences in the structure of language,and when describe somethings in advertisement, Chinese tends to imagine, but English tends to preciseness. A good trademark translation embodies the perfect combination of translation technology and aesthetics. Different culture has different impact on advertising translation including history, value, custom and so on. This paper gives a detailed analysis of advertisement translation, and some valuable examples. Keywords: Advertisement ; advertising translation ; culture; language 摘要：广告已成为一种非常重要的文化产品之一，在当今时代，广告已经成为不同地域之间的一种沟通的方式，它的方式通常是说服潜在客户购买或消费自己的产品和服务。更重要的是广告语言的特点是具有文化和时代背景。西方语言以规则为主导，而中国却以人为主导；由于语言结构的不同，当他们描述事物时，中文注重幻想，但英语注重准确。一个好的商标翻译体现了翻译技术完美结合，不同的文化在广告翻译中具有非常重要的影响，它包括历史，价值，习俗等。本文对广告翻译进行了详细分析，还有一些有价值的例子。 关键词：广告; 广告翻译; 文化; 语言 Contents  TOC \o 1-2 \u 1. Introduction  PAGEREF _Toc259472600 \h 4 2. language impact of advertising Translation  PAGEREF _Toc259472601 \h 4 2.1 The differences of the structure of language in the Sino-British advertising  PAGEREF _Toc259472602 \h 4 2.2 the defferences of choosing the words  PAGEREF _Toc259472603 \h 5 2.3 the differences of pronunciation of the words in Sino-British advertising.  PAGEREF _Toc259472604 \h 6 3. The impact of culture on advertising Translation  PAGEREF _Toc259472605 \h 6 3.1 The impact of Historical and cultural on advertising translation  PAGEREF _Toc259472606 \h 6 3.2 Value reflected in the advertisement translation.  PAGEREF _T