On the Motivation of Tourists to Lijiang and the Strategy of Lijiang Tourism Development 英语毕业论文.doc

云南大学旅游文化学院 毕业论文(设计)评审表 题 目:On the Motivation of Tourists to Lijiang and the Strategy of Lijiang Tourism Development 姓 名: 学 号: 专业班级: 07级英语6班 指导教师: 学生毕业论文(设计)终稿摘要(由学生填写): Abstract Nowadays, with the improvement of people’s life standard, an increasing number of people enjoy travelling. And Lijiang is a famous tourism destination which attracts more and more people in recent years. The article studies and analyses this phenomenon from the different angles of view on tourists to Lijiang. From the angle of age, the article gets to the youth, the middle-aged and old-aged. From the angle of gender, the article studies the male and female. From the angle of occupation, the article attaches importance to the student, the teacher, the worker and the white-collar. From the angle of character, the article analyses two kinds of tourists, the extroverted and the introverted. At the same time, the strategies of Lijiang tourism development which are made by Lijiang government and the local agencies attract a large number of people to travel to Lijiang. Lijiang government should improve image of Lijiang and make full use of resources of Lijiang to attract tourists. Local agencies should not only improve the image of Lijiang but also provide better service to tourists. 摘要 现今社会，随着人们生活水平的提高，越来越多的人选择外出旅游。丽江就是一个非常有名的旅游目的地。文章交代了丽江旅游的背景。近几年，它吸引了越来越多的人来此地旅游。本文将从丽江旅游者的不同视角研究和分析这种现象。从青年者、中年者，以及老年者的角度着手。重点分析学生团、教师团、工人团，白领团来丽江的旅游动机。从内、外向性格分析旅游者的动机。同时，丽江政府和当地旅行社也应采取相应的措施加强丽江旅游的发展，吸引更多的游客来丽江。丽江政府应提高丽江的形象并充分利用丽江的旅游资源。当地旅行社不但要做到提高丽江的形象，也要为游客提供更好的服务。 学生签名: 年 月 日 Acknowledgements My study will soon come to an end and, at the completion of my graduation thesis; I wish to express my sincere appreciation to all t