On the principles and strategies of C-E publicity translation based on Skopos theory 英语毕业论文.doc

PAGE  PAGE 18 On the principles and strategies of C-E publicity translation based on Skopos theory Introduction Ever since the 1980s, since the adoption of the reform and opening-up policy, China has communicated with the outside world more frequently. More and more scholars began to do researches on C-E publicity translation, such as Ding Hengqi, Jia Wenbo, etc. In recent years, due to the deepening of globalization, China, as a developing socialist country, has attracted ever-increasing attention of the world. Never before have so many foreigners of different colors and creeds wanted to know more about China and get into close contact with China and Chinese people, thus publicity translation in China sharply increases in quantities, and the quality of publicity translation has also been improved a lot. The Chinese-English publicity translation aims at making China known to the world. The successful translation of publicity materials plays an important role in exchanges and communication between China and other English-speaking countries. It will lead to a better understanding of China including its long history, unique and splendid culture, rapid economic progress and will be helpful to the process of China’s modernization and connection with the outside world. Then how to make the translated English version clearly understood by readers in other countries and at the same time maintain the Chinese uniqueness? This paper will deal with the problem from the perspective of Skopos theory, adopting translation strategies of domestication and foreignization, complete translation and translation variation and so on. 1. An overview of Chinese-English publicity translation This chapter is a comprehensive research on C-E publicity translation. It first offers an analysis of publicity translation including its definition, history, text features and functions. Then it shows the achievements that have been made in this field and reveals the problems that still exist. 1