A Study on Translation of English Advertising Slogan 英语广告口号翻译.doc

A Study on Translation of English Advertising Slogan 这篇本科毕业论文自己手写的，可以通过 知网 学术不端检测系统 （防抄袭系统）。总文字复制比 （抄袭率）为2.3﹪。 现在贡献给需要的人。 Abstract Advertisement , as a bridge leading to business communication ,is bound to play a more and more important role . People from different country and cultural backgrounds must understand foreign advertisements. So it is extremely important for us to study on the translation of advertisements. This thesis focuses on the translation of English advertising slogans. The differences between Chinese and English are an obstacle in advertising slogan translation because specific means of rhetoric and some special sentence types in Chinese or English have no equivalence in its target language. This thesis tries to propose several translation strategies to guide the translation of advertising slogans and discuss the culture differences we should take into consideration when we translate English advertising slogans. In this thesis ,the focus is advertising slogans. First , the thesis will give an account of generalization on English advertising slogans, including linguistic definition of advertising slogans. In the second part of this thesis, it focuses on the characteristics of English advertising slogans. The emphasis was put on structural lexical and rhetoric features of advertising slogans. In those parts, there are not only statements of the academic opinions of this thesis, but also abundant instances to illustrate the views. The account of these features are very important as pavement of the later opinions about how to translate advertising slogans. In part three, it mainly discusses the three different methods to translate advertising slogans. They are literal translation, free translation and adaption translation. In different circumstances we use specific way to translate the slogan. Also, there are rich examples to illustrate the rules to translate advertising slogans. The analysis in detail will help you to understand the rules. Key words