策划控制程序.docx
策划控制程序
目录
一、策划控制概述...........................................3
1.1目的与意义.............................................3
1.2范围与适用性...........................................4
1.3术语与定义.............................................5
二、策划控制原则...........................................6
2.1预防为主原则...........................................7
2.2全面控制原则...........................................8
2.3动态调整原则..........................................10
三、策划控制流程..........................................11
3.1策划输入..............................................12
3.1.1市场调研............................................13
3.1.2制定目标............................................14
3.1.3制定策略............................................15
3.2策划输出..............................................16
3.2.1策划方案............................................18
3.2.2预算计划............................................19
3.3策划执行..............................................20
3.3.1实施计划............................................21
3.3.2监控与调整..........................................22
3.3.3风险管理............................................23
四、策划控制方法..........................................24
4.1标准化流程............................................25
4.2项目管理工具..........................................27
4.3质量控制体系..........................................28
五、策划控制团队..........................................29
5.1组织架构..............................................30
5.2角色与职责............................................31
5.3沟通协调机制..........................................31
六、策划控制培训与评估....................................32
6.1培训计划..............................................33
6.2培训内容..............................................34
6.3培训效果评估..........................................36
6.4持续改进..............................................37
七、策划控制文档管理......................................38
7.1文档分类与编码........................................39
7.2文档版本控制..........................................