《某某教育咨询有限公司网络营销策略分析——毕业论文.doc

摘 要 英语培训行业的竞争越来越激烈，如何进行英语培训行业的网络营销研究是目前这一行业关心的课题。 本文结合这一背景分别研究了某某英语的公司现状、网络营销策略，其次分析了英语培训行业的概况、营销策略，并基于整个英语培训市场的发展需求，对某某英语网络营销存在问题的原因进行了分析并给予了对策建议。 关键词： 网络营销 营销策略 某某英语 Abstract English training industry competition is increasingly fierce, the network marketing research how to carry out English training industry is concerned about the industry subject. In this paper, combined with the background of network marketing strategy of global extension industry company status, English, followed by analysis of the situation, English training industry marketing strategy, and based on the development needs of the English training market, causes of the problems of network English marketing extension on the globe are analyzed and given the countermeasures. Key words: network marketing ?marketing strategy universal extension of English 目 录 一、公司概况................................................................1 （一）公司简介..........................................................1 （二）公司的网络营销策略................................................1 二、网络营销策略在英语培训行业中的运用......................................3 （一）英语培训行业概况..................................................3 （二）英语培训行业营销分析..............................................3 三、某某英语网络营销存在的问题..........................................4 （一）宣传力度不够......................................................4 （二）专业性水平低......................................................4 （三）网站交互性差......................................................5 （四）网站更新不及时....................................................5 四、某某英语网络营销存在问题的原因分析..................................5 （一）互联网基础设施建设资金不足........................................5 （二）专业化程度不强....................................................5 五、某某英语网络营销的对策建议..........................................5 （一）加大宣传力度......................................................5 （二）提高网络营销专业性................................................6 （三）增强网站交互性.............................