浅谈企业文化建设中的企业形象塑造（On the corporate image shaping in enterprise culture construction）.doc

浅谈企业文化建设中的企业形象塑造（On the corporate image shaping in enterprise culture construction） On the corporate image shaping in enterprise culture construction Hebei li zhijun (copyright attribution author) With the improvement of Chinas socialist market economy system, enterprises are becoming prominent in the market competition. Under the surge of this trend, the enterprise culture construction which can best reflect the characteristic of enterprise operation and management is flourishing in China. Corporate culture? A large system that contains corporate philosophy, the spirit of enterprise, the enterprise goal, democracy, enterprise morality, enterprise system, unity consciousness, the enterprise of sport, the enterprise values, corporate entity, enterprise quality, corporate image, and other subsystems, almost covers the enterprise life? Business activities in all aspects. From various fields, it reflects the difference and characteristics of an enterprise relative to other social organizations. In a certain sense, it shapes and marks the image of an enterprise. But corporate image shaping relative to corporate culture, though the guidance and constraint of the corporate culture, but the corporate image shaping embody the connotation of enterprise culture have certain professional, independent and equal, is not only to the enterprise culture deeper discussion, is the external performance of enterprise culture. In practice, it is important to recognize the connection between the two activities and to carry out the two activities in a different way. At present, in the corporate world, there is a general bias in the construction of corporate culture and the construction of corporate culture in the enterprise culture, affecting the extension and deepening of these two constructions. On the basis of two relations, this paper discusses the corporate image shaping problem in enterprise culture construction. 1 Corporate culture in the west? Company culture, also called in China?