企业品牌形象对企业的重要性（The importance of enterprise brand image to enterprise）.doc

企业品牌形象对企业的重要性（The importance of enterprise brand image to enterprise） Brand Image Design, Brand Image Design) is based on the correct Brand under the definition of symbolic communication, which includes Brand interpretation and definition, the import of Brand symbol, Brand symbol and the management of the Brand symbol communication system and the adjustment of four process, its task is through good communication symbols help audience to store and extract the Brand mark. The principle of brand image design is based on the feeling of consumers and the aesthetic and pursuit of the enterprise itself. Design sense psychological activity of the consumers to purchase goods, usually always starts from the understanding of the goods process, and the fierce competition on the market, the brand has become an important basis, people choose goods brand is also a symbol of status, power. Thus, the meaning of brand image design is getting bigger and bigger. The brand image design mainly includes the name of the brand, the objects and the design of the logo, which are the important marks of the brand different from other brands. Brand names are usually composed of words, symbols, patterns or three factors, which cover all the characteristics of the brand, and have good publicity, communication and communication. The objects can help people to understand and associate, so that consumers can have positive feelings, preferences and preferences. The identification of the words is a product to provide associations; The second is the ability to strengthen the name and the object of knowledge. To enable consumers to choose their products in many products, the visual phenomenon of brand name and brand design should be used to attract consumers attention and interest. In this way, the true meaning of the brand will only become apparent to the consumers. Because peoples preference for brand is mostly obtained from vision, it is necessary to establish a good visual image of the brand, and it