节能建材品牌企业文化营造（Energy saving building materials brand enterprise culture construction）.doc

节能建材品牌企业文化营造（Energy saving building materials brand enterprise culture construction） After more than thirty years of reform and opening up, China has become the worlds fastest growing construction industry, China has become the worlds largest demand for building materials in the world. The economic model of high energy consumption and environmental development will pose a serious threat to the sustainable development of the national economy. Facing the global development trend of environmental protection and energy saving in response to the energy crisis, it is inevitable for China to take the road of sustainable development. Based on this, the Chinese government proposed to build a conservation oriented society, promote the development of energy-efficient type of housing, and to the law and form of mandatory standards clear responsibility, become a great impetus to the development of energy-saving construction industry. Energy saving building materials (building materials joining): Secondly, the market belongs to the market, completely different from the mass market, there is no effective way of bombardment. Third, the differentiation of marketing elements, including positioning elements, market positioning, product positioning and brand positioning is the basis for brand marketing, differentiation from where? Where are the advantages of the product? Where is the selling point of consumer concern? Packaging differentiation, the overall brand image to shape, should have distinctive features and affinity, such as brand carriers, mascots and other communication identification; positioning ladder unique, that is, your first element where? History? Quality? Price? Grades? Process? Technique? Function? So, for the first element, is the brand differentiation is the most lethal and memory effect of comments, find your first, strong spread out, you will become your own imagination of the first brand strategy, brand core value is in the lead, continued to spread it, and that