《企业文化》（Enterprise culture）.doc

《企业文化》（Enterprise culture） [training number]: [training program]: The common characteristic of entrepreneurs is the pursuit of a better future rather than a short-term goal of making money. Supporting the continued operation of enterprises should be the joint efforts of all staff members, A common problem is: how to make entrepreneurs pursue, rise to corporate behavior and become lifelong pursuit of all staff? This course begins with an analysis of the nature of corporate culture... Enumerate the domestic and international enterprise culture theories and related knowledge, emphasize the theory and practice pay equal attention to; supplemented by cases and exercises, strive to systematize the theory, operation practice. Training content First, enterprise philosophy and enterprise culture, one of the most important management functions of entrepreneurs, three hours rush orders. 2., from the recruitment of enterprises to see the world culture 3. managing the best 4., the essence of traditional Chinese management, two, excellent corporate culture and enterprise philosophy, animal experimental reasoning 2. Taiji diagram and dilemma 3., the four quadrant of corporate politics 4., foreign enterprise culture Second section: overview of enterprise culture First, the concept of organizational culture 1. scientific and Technological Development and market competition 2. specific social environment role 3. broad sense culture and narrow sense culture 4., the experiment of corporate culture management Two, the structure of organizational culture 1 organization and corporate culture 2., social and inheritance 3, innovation and integration. 4., the four structure of corporate culture Three. Content of organizational culture 1. values and entrepreneurial spirit 2., ethical norms and organizational literacy 3. values conflict factor 4., people-oriented enterprise value Four, the enterprise culture function L. integration function 2, adaptive function 3. guiding function 4. developme