并购过程中的企业文化融合（Corporate culture integration in ma）.doc

并购过程中的企业文化融合（Corporate culture integration in ma） As globalisation accelerates, business rivals may come from every corner of the world. While striving to achieve organic growth, ma has become an important means for enterprises to expand their market and improve their competitiveness. At home and abroad in recent years, merger, acquisition and reorganization among enterprises involved in the industry, regional and scale are expanding, ma wave blustery, in which many ma cases, the real success ratio is not high. Statistics show that only a quarter of the ma enterprise can succeed, the main reason which cause the failure of mergers and acquisitions, not external ecological environment deterioration, nor its strategic adjustment error, but the conflict of enterprise culture. Therefore, the research on the cultural integration in the merger and acquisition process is of great significance to enhance the possibility of merger success and reduce the cost of acquisition. First, the research on the cultural comparison between the two companies In accordance with the strong and weak correlation between merger and acquisition, the merger and acquisition can be divided into three categories: the culture intensity of merger and acquisition, the weak culture of the strong culture and the strong culture of the weak culture. Of course, the strength of corporate culture is relative, and lenovos corporate culture is in a strong position when it comes to ma in the hammers, and it is in a relatively weak position when it comes to acquiring IBM PC. These three types are discussed in turn. Mergers and acquisitions are comparable in cultural intensity When the corporate culture of both parties is weak, it is possible for both sides to take advantage of this opportunity to integrate the enterprise culture and establish a more superior new enterprise culture. When mergers and acquisitions both sides has a strong culture, the risk of ma failed due to the enterprise culture conflict will inc