总经理在企业文化建设中的角色定位（The role of general manager in the construction of enterprise culture）.doc

总经理在企业文化建设中的角色定位（The role of general manager in the construction of enterprise culture） The role of general manager in the construction of enterprise culture The impact of corporate culture on the hotels vitality and potential is enormous, and corporate culture is closely related to the general managers personal character. This is because the general manager played a direct role in the formation of a hotels corporate culture. General managers personal qualities, including ideological level, emotional will, professional ethics and professionalism. The general managers ideological level and emotional will are fully reflected and reflected in the corporate culture. In a sense, corporate culture is the general manager culture. Founder of enterprise culture The construction and practice of enterprise culture is the only way to improve management methods. In the early stage of enterprise management, we relied on the backward human management method, and then introduced a relatively advanced system management method. Until today, the managers have realized that rely solely on the system of tubes, to hold peoples hands and feet, and to take control of the heart, also must be based on the system of managing people rely on cultural management, as someone said, the highest level of competition is the enterprise culture (including product culture and enterprise culture) competition, from the perspective of management, is the use of corporate culture management competition. For a hotel, the enterprise culture is an important means of condensing employees thinking, and is an inexhaustible motive force to promote the sustained and healthy development of enterprises. Therefore, how to build the enterprise culture which has both the characteristics of the times and the reality of the enterprise is the question that the general manager of the hotel must consider. The hotel enterprise culture in particular is the core value of the hotel that view, of course it is to affirm the value o