Cultural Meaning and Translation of Brand Names 英语专业毕业论文模版.doc
文本预览下载声明
A THESIS SUBMITTED FOR
The Course of “Classic English Film Appreciation”
A Comparative Study of “A” and “B”
College: 中文
Major: 中文
Candidate: 学生中文姓名
Supervisor:
China Agricultural University
2011，1．
Abstract
（本人论文的英文摘要，至少150字）
Key Words: （与摘要的最后一行之间空四行）
Contents
Introduction 1
1. General View of Brand and Brand Names 2
1.1 Classification of Brand Names 2
1.1.1 Person’s Names as Brand Names 3
1.1.2 Place-names as Brand Names 3
1.1.3 Exotic Words as Brand Names 4
1.1.4 Common Words as Brand Names 4
1.1.5 Coined Words as Brand Names 5
1.1.6 Coined Words as Brand Names 7
1.2 Classification of Brand Names 7
1.2.1 Person’s Names as Brand Names 7
1.2.2 Place-names as Brand Names 7
1.2.3 Exotic Words as Brand Names 7
1.2.4 Common Words as Brand Names 7
1.2.5 Coined Words as Brand Names 8
1.2.6 Coined Words as Brand Names 8
1.3 Classification of Brand Names 8
1.3.1 Person’s Names as Brand Names 8
1.3.2 Place-names as Brand Names 8
1.3.3 Exotic Words as Brand Names 8
1.3.4 Common Words as Brand Names 8
1.3.5 Coined Words as Brand Names 8
1.3.6 Coined Words as Brand Names 9
2. General View of Brand and Brand Names 11
2.1 Classification of Brand Names 11
2.1.1 Person’s Names as Brand Names 12
2.1.2 Place-names as Brand Names 12
2.1.3 Exotic Words as Brand Names 12
2.1.4 Common Words as Brand Names 12
2.1.5 Coined Words as Brand Names 12
2.1.6 Coined Words as Brand Names 12
2.2 Classification of Brand Names 12
2.2.1 Person’s Names as Brand Names 12
2.2.2 Place-names as Brand Names 13
2.2.3 Exotic Words as Brand Names 13
2.2.4 Common Words as Brand Names 13
2.2.5 Coined Words as Brand Names 13
2.2.6 Coined Words as Brand Names 13
2.3 Classification of Brand Names 13
2.3.1 Person’s Names as Brand Names 13
2.3.2 Place-names as Brand Names 14
2.3.3 Exotic Words as Brand Names 14
2.3.4 Common Words as Brand Names 14
2.3.5 Coined Words as Brand Names 14
2.3.6 Coined Words as Brand Names 14
2.4 Classification of Brand Names 14
2.4.1 Person’s Names as Brand Names 14
2.4.2 Plac
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