商务英语函电.ppt
关于商务英语函电商务英语函电课件-肖银娣1
LearningObjectivesAfterstudyingthelesson,youshouldbeabletoKnowprinciplesofbusiness-letterwritingKnowpartsofabusinessletterLearnthestylesofabusinessletterLearnsomegeneraltipsofwritingabusinessletterbystudyingsampleletters第2页,共19页,2024年2月25日,星期天
I.Lead-inActivityQs:①Doyouoftenwritelettersore-mails?②Whodoyouwriteto?③Doyouthinkitstillnecessaryforustowriteletterstoothersinaninformationage?Askstudentstodiscusswiththeirpartnersandthenairtheirviewfreely.第3页,共19页,2024年2月25日,星期天
II.BusinessLetter-Writing2.1IntroductiontoBusinessLetter-WritingQ:Whatdoyouthinkistheimportanceofbusinessletter-writing?KeyTerms:InternationaltradeBusinesscorrespondenceBusinessnegotiationImportance:Businesslettersareofcrucialimportanceintheconductofbusinessactivities.Theyplayanessentialroleinacompany’scorrespondencewiththeoutsideworld.第4页,共19页,2024年2月25日,星期天
2.2PrinciplesofBusinessLetter-Writing7“C”sCourtesy礼貌Consideration体谅Completeness完整Clarity清晰Conciseness简洁Concreteness具体Correctness正确第5页,共19页,2024年2月25日,星期天
2.3PartsofaBusinessLetterQ:Whatshouldbeconsistedofinabusinessletter?A:Thebusinessletterconsistsofsevenstandardparts:theletterhead信头,thedate日期,theinsidenameandaddress封内名称与地址,thesalutation称呼,thebody正文,thecomplementaryclose结尾敬语andthewriter’ssignatureandofficialposition.第6页,共19页,2024年2月25日,星期天
SupplementaryknowledgeOptionalpartsofabusinessletter:Attentionline交由某人办理eg:Attention:MissWangHui;FortheattentionofMissSmithSubject标题eg:Re:OrderNo.3033译为:事由:第3033号订单Enclosure附件EtcStudythefollowingsampleletterscarefullyandfindeachpart:thestandardoneandtheoptionalone.第7页,共19页,2024年2月25日,星期天
2.4StylesoftheLetterTheFullBlockedForm齐头式(平头式)TheIndentedForm缩进式TheModifiedForm混合式第8页,共19页,2024年2月25日,星期天
2.4.1SampleLetterASmithE