高一英语教案：PeriodProjectDevelopinganadcampaign.docx

学必求其心得，业必贵于专精

学必求其心得，业必贵于专精

学必求其心得，业必贵于专精

Period10ProjectDevelopinganadcampaign

TheGeneralIdeaofThisPeriod

TheprojectinthisunitisdesignedtohelpstudentslearnanduseEnglishbydoingaproject。First，askthemtoreadahandoutforsomeinformation.Afterthestudentsknowhowtobuildanadcampaign，theyareaskedtochooseatopicforonegroup.TheyshoulddiscussthequestionsandthetasklistonPage19。Afterclass,theyshouldfinishthetaskandinthenextclass，theyshouldpresenttheiradcampaigntotheclass.

TeachingImportantPoints

Getthestudentstolearnsomebasicinformationaboutadcampaign。

Enablethestudentstodevelopanadcampaign。

TeachingDifficultPoints

Howtodevelopanadvertisingcampaign.

TeachingMethods

Presentthereadingmaterialwithsomebasicinformationabouttheadcampaign。

Askthestudentstocooperatewitheachothertodotheproject。

Createapropersituationforthestudentstopresenttheirprojects。

TeachingAids

amultimediacomputerandablackboard

ThreeDimensionalTeachingAims

KnowledgeandSkills

Getthestudentstolearnsomebasicinformationaboutadcampaign。

Helpthestudentstodevelopanadcampaignwithwhattheyhavelearntthroughouttheunit.

ProcessandStrategies

Readahandoutforsomeinformation.

Chooseatopicforonegroup。

DiscussthequestionsandthetasklistonPage19.

FeelingsandValue

Groupworkissoimportant。Whentheywanttoachievethegoal，theyshouldhavethesameideas.Theyshouldworktogether。

TeachingProcedures

Step1Revision

1.Greetings

2.T:Inthelastclass，Itoldyoutowriteanadvertisementforthecompany’sChocoLocobar。Now,I’dlikesomeofyoutoshowyouradvertisementtothewholeclass。Anyvolunteer？

（Ask3to5studentstoshowtheiradvertisements.）

Step2Reading

T:Nowadays,peopleallovertheworldusethemediatoadvertiseforthebenefitofthepublicorpublicwelfare.Here’sapassageonhowtobuildanadcampaign。Wouldyoupleas