商务英语--Unit 3 Lesson One.ppt

Leading-in Discuss the question in Part a on p. 30 What elements of an ad appeal to you? Listening Listen and find out: What are the three types of advertising? Persuasive Advertising Persuade from Latin word: to advise or urge --suad--: related to “sweet”, to tell or present in a pleasing manner So, how to persuade? Language Techniques (1) Hi-fi, Hi-fun, Hi-fashion, only from Sony. Don’t dream it. Drive it. Smart. Start. Seize the day. Alliteration头韵 Language Techniques (2) Why not let the world largest estate sales organization help you? Dinner? Done. Rhetorical Questions Language Techniques (3) Are you ready for e-business?? Your customers are ready for e-business.? Your employees are ready for e-business.? Your suppliers are ready for e-business.? Your competitors are ready for e-business. IBM is ready for e-business (wherever you are. Repetition + Parallelism Language Techniques (4) Give your hair a touch of spring. Have a little fruit after dinner. Take TOSHIBA. Take the world. Just do it.  Imperative Sentences Language Techniques (5) Have a nice trip. Buy-buy. Unlike me, my Rolex never needs a rest . Breakfast without orange juice is like a day without sunshine. Rhetorical Devices: Pun、Personification、Simile Language Techniques (6) We’ve hidden a garden full of vegetables you’d never expect. In a pie. The best hamburger in the world . Exaggeration BOSE Noise Reduction Language Techniques (7) We all know that... We all feel that... Inclusive language to directly involve the audience Language Techniques (8) The giant, polished oak table would suit any dining room. Fly to Tahiti smoothly and safely with Pacific Line. Things go