外贸英语函电(第六版,兰天编著)Chapter Three.ppt
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Chapter ThreeEnquiries ;Writing principles of inquiry letters To tell where you learned the company and its products;To describe your specific needs but with no promise of booking the proposed products;To stress the importance of your needed information and try to flatter your receiver for getting more information.If any queries, ask the reader to give you a definite reply.If an unfamiliar reader, try to personalize your letter like the one between friends.Use courtesy words. ;Writing Principles of Responding LettersIf you can meet/cater/satisfy all the requirements of the buyer, let him know ASAP.If you can only meet part of the requirements, tell him first what you can do for him and then explain why you fail to do.If you cannot meet any of the requirement, first, express your thanks for the inquiry and then your regret.Try your best to please your potential buyers by offering the services as much as you can.Let your reader feel the sincerity and heart-felt desire otherwise they will be depressed at your helpless. When sending the literature (catalogue, brochure, pamphlet. leaflet ), in your replied letters, only mention the buyer’s interested part. If necessary, try to introduce more about your company and your products.; Letter One床上用品的表示法:bedspread 床单bedcover 床罩pillowcase 枕头quilt,duvet 充羽毛、绒制成的wollen blanket 毛巾被sleeping bag, fleabag 睡袋mattress 床垫biased stripes 斜条的horizontal stripes 横条的vertical stripes 竖条的 ;枕头的表示法:
anti-snore pillow 放打鼾枕
buckwheat pillow 荞麦枕
foam pillow 海棉枕
infant pillow 婴儿枕
bolster pillow 长枕;特殊数字表示法:dozen=12score=20gross=144/12 dozen dozens of…数十个3 score and ten =70 death pays all scores 一了百了gross negligence 重大疏忽 ;
exalted price 高昂的价格
price gouging 价格欺诈
bid up the price 提高价格
marginally-priced exports 低价出口商品
pare/trim expenses 缩减开支; Letter Two辨析:buy, purchase和 procurementbuy v. 购买(一般性用语,对一切性质的购买均可使用) purchase v. n. 购买(用于较正式活规模较大的??业购
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