基于绿色营销实际的我国企业营销开展战略（Based on the green marketing actual marketing strategy of Chinese enterprises）.doc

基于绿色营销实际的我国企业营销开展战略（Based on the green marketing actual marketing strategy of Chinese enterprises） 1. The actual meaning of green marketing 1.1 the definition of green marketing The green marketing move of the enterprise is cordially related to the green consumption of consumers, and it is the latter drive. The consumers green consumption is to improve the situation and the quality of survival, and ask enterprises to sell the green product [1], which is the least damage to the situation. Therefore, green marketing is the marketing strategy of enterprises to promote the green civilization and the consumption of green consumption of consumers. Green marketing is the new development of traditional marketing. Whether product (or service) suppliers according to customers first contact Japans god of management - kazuo inamoris philosophy, peruse the book stuck to the bottom line, from rich based on the above cognition, yake established a set of perfect organization system of the operation of the product/channel composite set up professional product management and channel management departments, set up the system of product manager and channel manager. For this, we can use product nannies and channel nannies to describe the product nanny, which refers to a category of products that correspond to multiple channels to ensure the maximum benefit of the product. Its positioning function mainly is: take a product strategy planning, marketing, and daily management work, both the whole process, research, production, supply and sales are responsible for the virtuous development of the product and the target of profit and loss. The life experience refined out of the concept of life and feel the touch of the heart; At the same time, I have a new understanding of the neighboring Japan of the Confucian culture circle. It is well known that Confucianism has a profound influence on the social and cultural influences of Japan, Korea and Vietnam, especially Japan. Era of the Meiji restora