中国企业致命的战略失误（Fatal strategic mistakes of Chinese Enterprises）.doc

中国企业致命的战略失误（Fatal strategic mistakes of Chinese Enterprises） I. Introduction The so-called Kazakhstan medicine phenomenon, the Kazakh medicine to become a phenomenon is such a social background and based on epistemological misunderstanding: Chinese first generation of private enterprises in the leader, the giant, three, South 505, the God of the sun, Shenyang dragon, love and other advertising, Amoi Qinchi the s are fading, has become the past and yellow, a common feature of them is large, large advertising campaign, or the s; so people naturally think, they invariably fall, are to blame ads, Wang to blame, it is almost full a social consensus -- from academia to industry to the advertising industry to the news media to the government to the general public generally hold this view, as the social consensus, that is Is a period of time, companies did not dare to shout, do not press advertising, media campaigns low-key, CCTV canceled the s, the national business sector has made restrictions on advertising, public speculation on news, creating a sensation at Nuremberg, advertising even rely on advertising to eat all day the advertisement for the top and taunt...... In this social context, Kazakhstan medicine to against the world, against Biao flying, aware of the tiger undeterred, really puzzled: to know medical cadres and workers in the tens of thousands, not everyone is fool, a wise man must do so stupid but let me 100, persist in wilfully and arbitrarily, advised not to return, this phenomenon really cannot read Kazakhstan medicine is a mystery, a puzzle to be solved. The Kazakh medicine himself does not a clear idea and a clear statement, it is only from the advertising profit growth benefits in that it is right to do so, then no matter what the outside criticism, close the door to the revolution - Kazakhstan medicine on the news reporters closed its doors in silence the way to answer some of the media on Harbin qinchi. Silence makes the mystery seem more complicate