中国企业打造品牌的盲点与误区(六)（The blind spot and misunderstanding of brand building by Chinese enterprises (six)）.doc

中国企业打造品牌的盲点与误区(六)（The blind spot and misunderstanding of brand building by Chinese enterprises (six)） Contrary to the core values of the destruction of brand innovation (Note: the purpose of this paper is based on the sense of brand innovation) Introduction: on the Internet, newspapers and magazines, radio and television on a considerable part of the so-called experts, scholars, professors and government officials from the brand essence of the brand and the related comments are based on some, some interpret out of context of no importance, negative ready to accept either course, understand, there are misleading. Therefore, this accurate answer, clarify the essence of brand, effective communication is a very important thing. China enterprise makes the blind spots and misunderstandings brand series of articles is training in brand consulting, project the author for many years, the student forum mentioned in his speech, the most common and most common problems, has certain representativeness. I hope China enterprises to create blind spots and misunderstandings brand series of articles in the practice process of China enterprise brand guide, has certain reference and guidance, in order to achieve the purpose of writing I. The Central Committee of the Communist Party Congress report pointed out: improve the ability of independent innovation, building an innovative country, this is the core of the national development strategy is the key to enhance the comprehensive national strength. Accelerate the construction of national innovation system and support basic research, research in frontier technology and technological research for public welfare. To accelerate the establishment of enterprises as the main body, the market as the guidance, the combination of technical innovation system, guide and support the concentration of factors of innovation in enterprises, promote the transformation of scientific and technological achievements into practical productive forces. I think