物流装备企业品牌建设分析（Analysis of brand construction of logistics equipment enterprises）.doc

物流装备企业品牌建设分析（Analysis of brand construction of logistics equipment enterprises） For a long time, the attention brand in logistics equipment industry is much less than technology, products, market share, but as the change of competitive environment in recent years and the expansion of enterprise scale, more and more enterprises come to realize that logistics equipment, brand construction will be stronger they do big, win more customers, and better participate in international competition in the market a necessary work. With the important role of logistics in the national economy, the development of logistics equipment enterprises is more widely concerned. In 2007, the Chinese famous brand strategy, promote the committee eventually identified 787 companies, 856 products as Chinese famous brand products, kunming shipbuilding equipment group co., LTD and nanjing fly brain racking manufacturing co., LTD warehouse automation logistics system for success. This is also the first entry of logistics equipment enterprises and products into Chinas famous brands. According to the understanding, in 2007, Chinas famous brand product evaluation is aimed at the large gap complete sets of equipment, oil drilling RIGS, cargo vehicles and other 162 products. According to the regulations of the Chinese famous brand product management method, the enterprise voluntary application, the provinces, autonomous regions and municipalities directly under the central government, on the basis of audit recommendations, by the China council for the famous brand strategy to promote the comprehensive evaluation of relevant professional committee, China council for the famous brand strategy to promote all the committee members publish to the society after the review meeting. In 2007, the results of the selection of famous brand products in China showed that the logistics equipment enterprises began to pay more attention to the establishment of brand, and the brand value was recognized and paid attentio