中小电动车企业做品牌的六大关键（Small and medium-sized electric car enterprises make the brand six key）.doc

中小电动车企业做品牌的六大关键（Small and medium-sized electric car enterprises make the brand six key） At present, there are more than 2,000 electric car brands in China, but there are very few brands selling more than 200,000 vehicles per year, so it is fair to say that most electric car companies are small and medium-sized enterprises. In order to be able to gain a lasting advantage in the competition, these small and medium-sized electric car enterprises should strive to be brand. However, in our research, we found that some electric enterprise still think do brand is the business of large enterprises, their only small businesses, size is not big enough, as long as their clinging to the sales, market, do not do brand doesnt matter. In fact, the size of things is always relative, there is no absolute big, and there is no absolute small. Electric car companies are no exception, and their size is relative. For general city, for example, sales of 10 million electric enterprise is one of the big companies in the city can be, but relative to the Chinese market, sales of 10 million yuan of electric enterprises in can only be regarded as a small business. That is to say, the scale of electric car enterprise needs to combine specific geographical environment to look at. In addition, the market without strong brand support is necessarily lack of stability. In other words, the brand is the most powerful guarantee for the survival and development of electric vehicle enterprises. Therefore, it is not difficult to understand, we enterprise size is relative, as long as there is electric car companies will need to do the brand, and should do scientific system of brand, to continue to increase the core competitiveness of enterprises, assist enterprises in the electric car of the warring states period success to break. Because of this, we will explain the key concepts and strategies of small and medium-sized electric car enterprises from six perspectives. Key one: understanding a penny for a bra