一攻一守,苏皖酒企在经济寒潮下的战略建议（Attack a keep, strategic recommendations of Jiangsu and Anhui wine enterprises in the economy under the cold）.doc

一攻一守,苏皖酒企在经济寒潮下的战略建议（Attack a keep, strategic recommendations of Jiangsu and Anhui wine enterprises in the economy under the cold） Is the economic crisis an opportunity or a threat for the liquor making enterprises? What will have the Jiangsu and Anhui wine enterprises strategic choice in the economy in the cold? As a famous wine marketing model in China, Su wine and Hui wine are close to each other because of their close proximity. In 2008, two liquor benchmark enterprises have expected growth (such as the Yanghe River, LeightonWebworks, Jinshiyuan, an increase of more than 50%). But with the economic crisis, the cold wave, 2008 may be the liquor industrys final carnival. From the extent of the impact of the market, Jiangsu and Anhui appeared consumer demand reduction brought about by the consumption structure down phenomenon, but each has regional characteristics. In the Jiangsu market, a well-known wine dealers have begun to reduce the price of the stock, implement inventory decompression strategy; South of Jiangsu market 5 years pit pit short recovery signs. The consumption structure of Anhui market is lower than that of Jiangsu, a wine consumption crowd is very narrow, and the overall economic structure of Anhui and Jiangsu (to the agricultural economy provinces), affected by the global economic crisis is relatively weak, so the high-end liquor consumption remained stable, no change. But in the high-end and mid-range market downward trend of consumption (for example has appeared 5 years cut part of consumption to drive the Silver Star). This liquor demand grade reduction, the status quo has been preliminary validation of the industry forecast, the economic crisis cold pressing. But from another angle, it is an opportunity for regional high-end liquor (such as the border of wine and the blue of dream). With the popularization of political and business / drink with rational consumption further, between high-grade liquor consumption will come down to the class or