医药环境下医药企业整体营销的出路思考管理（Thinking and management of the whole marketing of pharmaceutical enterprises under the medical environment）.doc

医药环境下医药企业整体营销的出路思考管理（Thinking and management of the whole marketing of pharmaceutical enterprises under the medical environment） With the gradual reform of the direction and measures of the new medical reform, the marketing system of the existing pharmaceutical companies is no longer suitable for the changes in the pharmaceutical marketing brought about by the new medical reform in the future. It is an urgent task for pharmaceutical enterprises to rebuild the pharmaceutical marketing system suitable for the new medical reform. The original single market strategy, relying on sales efforts to bring sales growth, the completion of sales targets in the new situation has lost its original competitiveness. Establish a basic medical and health system covering both urban and rural areas of the framework will almost all medical and pharmaceutical market, will rely on the sales team into battle mode will be greatly reduced in effect, unified bidding unified distribution mode of operation is standard will block the products directly to the terminal path. So, thinking must system of pharmaceutical marketing, not a single with sales team or individual combat advantage to achieve the product sales, should establish a system of marketing system, rely on the overall combat team competition market. The system of marketing is emphasized and global marketing system, can promote the overall coordination of enterprise marketing system, is to strengthen the comprehensive competitiveness of the main market, the pursuit of more channels to go hand in hand, rather than their own marketing elements and main marketing resources to maintain mans life and family possessions only at a certain point or a line. Through systematic marketing to examine their differences with their major competitors, consumer demand, and the countrys industry policy, and thus structured drug marketing behavior to enhance competitiveness. How to construct the new medical reform to enterprises for the market for the na