结构性通胀环境下营销传播的七个关键点（Seven key points of marketing communication under the condition of structural inflation）.doc

结构性通胀环境下营销传播的七个关键点（Seven key points of marketing communication under the condition of structural inflation） Human cost, raw material costs, marketing, From, EMKT. Com. Cn spread costs are rising, but product prices can not rise lightly. What should we do in order to maintain a reasonable profit margin in the economic environment of structural inflation and high operating costs? The environment has changed, and the rhythm and melody of the whole enterprise will change with it. Marketing communication, as an important part of the enterprise operation, will also change. The advertisement market observation has visited the famous people in this field, and explored seven key points of the marketing communication for the enterprise in the complicated and changeable economic environment. On compression marketing budget Pay attention to the efficiency of marketing communication How to measure the input-output ratio of advertising has always been a difficult point. For this reason, advertising is the first scapegoat and scapegoat when an enterprises products are not performing well in the market. Since its not known where the other half of the ad is being wasted, it would seem like a good idea to squeeze the budget for advertising to control the overall cost in the context of increased operating costs. This seems to be a wise choice to reduce costs has not been jinmailang food limited company planning director Yu Xianhaos identity. He believes that as long as the advertisement allows consumers to see, the product market performance is not good, nor is it wrong advertising, but other aspects of marketing problems. In the operating environment of the more difficult times, the more is the need to increase the intensity of competition, increase marketing investment, the more competitive products, its chances of success will be higher; more marketing costs continue to increase, more attention should be paid to the efficiency of marketing communication. Simply saving money is cert