汽车经销商应对销售淡季的营销策略（Car dealers should deal with the marketing strategy of off-season sales）.doc

汽车经销商应对销售淡季的营销策略（Car dealers should deal with the marketing strategy of off-season sales） Series topics: Off-season marketing The so-called sales slack season is relative to the peak season, which refers to the demand change caused by the consumption habits of the target consumers due to the changing seasons. Each year, June -- August, is traditionally a slack season for car consumption. In this time period, the general automobile dealers have to adopt the corresponding market strategy to face the so-called frozen period in the car consumption. Enter the off-season, a loss of identity, selling season that continuously transfer order constantly selling goods in imperceptible in, the moving scene of early generation came the crowds of horses and chariots loose. Car sales into stagnation, the condition of cash flow to reduce, at the same time, lead to car sales staff for the off-season for itself and other forms will be appeared with a negative attitude, all car dealers in the off-season for bigger challenges are put forward. 1. Where is the weak season? Where is the weak season? This is one of the most spoken words that I have spoken to many of my car dealer friends. As the saying goes suit the remedy to the case, only when we know the related form of sales season, according to these forms for targeted treatment, and may in the off-season for the talk to the people of color change inevitable cycle, explore some can do hot not marketing strategy or way of thinking. In the authors opinion, the weak of sales of the off-season is shown in the following aspects: 1, sales decrease. Its one of the most immediate problems in the off-season of car sales, when car dealers are experiencing a slow season. In sales season, the consumer is not in the door, usually bustling scene is missing, state of intense work in the sales consultant at ordinary times gone, at ordinary times busy cars in and out of the scene is gone. Instead, every little car personnel, order is more little, sale