壳牌的可持续发展基因（Shells genes for sustainable development）.doc

壳牌的可持续发展基因（Shells genes for sustainable development） For a traditional energy company such as Shell, the greatest significance of corporate social responsibility is to create a favorable external environment for the development of enterprises. ldquo: Shuren rdquo is an important business strategy for Shell in China. Its purpose is to train local employees and promote the development of the company. This was originally intended for internal staff concept, with the continuous development of Shell in Chinese, now has been extended to the corporate social responsibility of Shell Chinese (Corporate Social Responsibility hereinafter referred to as CSR) in practice, Shell through the long-term investment in the field of education, the society to advocate the concept of sustainable development. Communication concept “ as an energy company employee, I think we need to understand the various energy knowledge, also need to understand the society through into the countryside, know our neighbors, as far as possible, corporate social responsibility. rdquo: this passage was written by Shell employee Fan Meiqing after attending the Shell university student energy and new rural society research project (referred to as ldquo, Shell university student rural energy research rdquo). Since its introduction in 2004, ldquo, Shell university student rural energy research ” the project has been held for 7 consecutive sessions. At present, Shell China every year in Beijing, Shanghai and other places of colleges and universities recruited 20 teams, to support them to go to the countryside, investigate the use of local energy. At the same time, Shell China also recruit volunteers in the company, as an ordinary team members to join the research team, with the university students to complete research work. The theme of activity in 2010 focuses on the biogas socialized service system in rural china. In a short span of 9 days, Fan Meiqing and 5 students from Xian Jiao Tong University have gone to 1