可持续发展百事可乐缘何主沉浮（Sustainable development, Pepsi Cola, why）.doc

可持续发展百事可乐缘何主沉浮（Sustainable development, Pepsi Cola, why） For a long time, PepsiCo Inc have been running in the wilderness, constantly looking for opportunities. In 2004 Forbes magazine the most valuable brand, the PepsiCo Inc for $56 billion 100 million in the top ten for the first time, has been beyond the brand value of Coca-Cola and proud; Pepsis share price began in more than a year ahead of their stock price was two times the opponent. At the Pepsi hundred years dream come true, what is a feeling of exaltation upon fulfillment of the occasion, the idea and the organization to maintain competitive vitality of Pepsi? What is the strategy for Pepsi to set up a near perfect sustainable development model? Ubiquitous competition The West has an interesting won award of television advertising is the performance of a fragment, in any case can not be separated burly chap stick together with Coca-Cola and Pepsi cans, the result is selling a glue. It uses the image of the business confrontation between the two major beverage companies and is impressive. Coca-Cola was born in 1886, and Pepsi Cola was born in 1898. They are similar in taste, similar in marketing, as energetic as ambitious. After years of fierce competition, created Coca-Cola and Pepsi billions of dollars of brand value, derived from the amazing business culture, packaging design is constantly changing, you come to me to the brightest star, music marketing, automatic vending machine...... All lead the marketing trend. From the product line, PepsiCo Inc products mainly carbonated drinks, snacks, snacks, fruit juice, and accordingly by its three major groups responsible. Among them, Pepsi Cola and other carbonated beverages belonging to Pepsi International Group, leisure food mainly by the Pepsi international group food production, Dole beverage group produced Dole juices, has now become the worlds largest juice maker. PepsiCo Inc has annual sales revenue of $30 billion, including beverages, small food and fas