可口可乐与百事之间营销大战(内部文件)（Marketing war between Coca-Cola and Pepsi (internal documents)）.doc

可口可乐与百事之间营销大战(内部文件)（Marketing war between Coca-Cola and Pepsi (internal documents)） The 2009-04-22 Mengniu ran out of the rocket speed, causing yili to sigh; Dell came in at the head of a roaring roar, leaving IBM with a face. Pepsis push to push the limits of the worlds most indestructible coke... The heroic deeds of the late brands are amazing, and they will, again and again, become impossible in front of the people of the world. They once again dragged the untouchable leaders off the chairs. What has changed the fate of the brand? What turned the leaders around? In this paper, the successful secret of the brand of the century-old battle of pepsi-cola and Coca-Cola is introduced. Coca-Cola at its peak The century-old Coca-Cola brand has been its most important asset. In 2001 business week named it the worlds most valuable brand. Everyone in every corner of the world is drinking Coca-Cola every minute of the day. Even in the movie god is crazy, the treasures from heaven are Coca-Cola! A hundred years of fighting, who is the master of ups and downs In 1886, a small clerks failure contributed to the birth of Coca-Cola. In 1898, Brads Drmk, a north Carolina pharmacist, gave birth to pepsi-cola. In 1932, the boss of Pepsi co., in the hope of selling the company for 50, 000 yuan, refused to sell the company. In 1936, pepsi-cola struggled to kill a market of 2 million with a 12-ounce bottle. The cover of fortune magazine in October 1996: how Coca-Cola kicked the butt of Pepsi. ; They have become insignificant and I dont have to take them to heart, said Roberto Goizueta, Coca-Colas then chairman. In the 2004 Forbes magazines Americas most valuable company brand, PepsiCo surpassed its brand value for the first time with $56.1 billion. In 2005, Coca-Cola launched a red whirlwind with world of warcraft. A blue storm in the Pepsi league fantasy land... In the west, there is a TV commercial that has won a big prize: a huge man who cant keep his sticky coke from a Pepsi can. Ad