可口可乐销售渠道指引（Coca-Cola sales channel guide）.doc

可口可乐销售渠道指引（Coca-Cola sales channel guide） Sales channel definition A grocery shopping A1 MT- supermarket - chain A chain of self operated retail outlets. The main selling vegetables, meat, all kinds of food, beverages and various types of goods, sold in less than ten thousand species, usually with a number of cash register, high customer flow and sales of goods. Chain: a self-service retail store operated by a single group or by franchising. The general shop pattern is consistent A2 MT- supermarket - independent An independent self-service retail store. Or a self-service retail store converted from a traditional grocery store, while in-house items remain on the shelf. The main selling vegetables, meat, all kinds of food, beverages and various types of goods, sold in less than ten thousand species, usually with a number of cash register, high customer flow and sales of goods. A3 MT- convenience store - chain Chain convenience store, selling fewer types of goods, store smaller area (about 70 square meters), goods display less, but Business Hours long (about 15 hours), at least two tables have freezer, cashier, door, window and lighting equipment better. Chain: a self-service retail store operated by a single group or by franchising. The general shop pattern is consistent A4 MT- convenience store - independent The independent operation of the form of self-service stores selling fewer types of goods, store smaller area (about 70 square meters), goods display less, but Business Hours long (about 15 hours), at least two tables have freezer, cashier, door, window and better lighting equipment. A5 MT- gas station The oil company owned or subordinate oil company chain or independent operating gas station, to the sale of petroleum products, also supply small grocery store, the smaller area, Business Hours longer, but not the sale of carnivorous or vegetables. A6 MT- hypermarket The self-service retail store chain or independent operation, characteristics of these stores is pl