外贸函电与单证Unit 2.ppt

* * Business Text Production …………………2009年5月 International Business Letters Unit 2 Language Style Objectives Language Skill Learning Objectives From this unit you will get to know: how to use appropriate tone; how to make more business-like language; how to make your letter effective. Unit 2 Language Style tone Language Skill How to use appropriate tone Tone means: · the emotional context of your message · the degree of formality or informality you use in your writing · the attitude towards the topic The tone can be: · Strong · Neutral · Tentative Unit 2 Language Style tone Language Skill Strong Recommendations It is obligatory that … You are legally required to… It is of the utmost importance that … We strongly recommend that … Opinions We are firmly convinced that… We are firmly of the opinion that … Unit 2 Language Style tone Language Skill Neutral Recommendations We recommend that … We advise you to… It would be in your interest to … You should consider that … Opinions We believe that… It is our opinion that … Unit 2 Language Style tone Language Skill Tentative Recommendations You could consider … You might like to consider… Opinions It would seem that… It would appear that … Unit 2 Language Style tone Language Skill Formality Written English is more formal than spoken language, especially in business letters. The following points are important: · Contractions (we’ll, It’s, you’ve, etc.) are not normally used in business correspondence. ·Business letters are more impersonal than letters to friends. “We” is often used instead of “I” when the writer represents a company. ·The passive is often used as the reader is more interested in the action itself rather than who carried out the action. Unit 2 Language Style tone Language Skill Formal and informal English Here are some formal and informal phrases used in written