商务英语函电技能训练 教学课件 王黎明chapter 2 chapter 2 Estblishing business relations.pdf
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Chapter 2 Establishing
Business Relations
商务英语函电技能训练
Contents
Training Objectives
Training Objectives
Probable Working Environment
Probable Working Environment
Training Guidelines
Training Guidelines
Specimen Letter
Specimen Letter
Training
Training
Summary of Training
Summary of Training
商务英语函电技能训练
Objectives of Training
To enable students to search for prospective
dealers with the help of the Internet;
To familiarize students with the structure of
letters aiming at the establishment of
business relations as well as related terms and
useful expressions;
商务英语函电技能训练
Objectives of Training
To acquaint students with some names of
toys;
To strengthen students’ ability to analyze
cases and write letters on the establishment
of business relations.
商务英语函电技能训练
Probable Working Environment
Liu Min is a newly graduated student, who is now
working in the Import Export Department of
Ningbo Tiantian Toys Co. Ltd., which is a foreign
trade company specializing in the export of
various toys. The products handled by the
company cover ten categories over 30 thousand
商务英语函电技能训练
Probable Working Environment
varieties such as wooden toys, plush toys,
educational toys, plastic toys, battery operated
toys, inflatable toys, sport toys, and model toys.
Since 1980, the products have been mainly sold
to countries and regions such as America, Japan
and Europe. At present, the company is planning
商务英语函电技能训练
Probable Working Environment
to expand its business into Canadian and
Malaysian markets. Mr. Chen, manager of the
Import Export Department, hopes that Liu
Min can share the responsibility by searching
for new customers. One day, Liu Min saw a post
on the website of Alibaba:
商务英语函电技能训练
Probable
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