酒店谢师宴促销活动方案（Hotel Xie Shi promotion program）.doc

酒店谢师宴促销活动方案（Hotel Xie Shi promotion program） Hotel graduation dinner promotion plan Tags: Graduation Education At nine years years Jinbang boil oil Yi division love, gratitude is the traditional virtue of the Chinese nation, but also a desire to thank the division of students who pass the examination when the recent graduation dinner and then added some of the traditional culture (such as: bided feast, feast, feast Jinbangtiming champion) has been popular on both sides of the Changjiang River quite popular. That brings a small harvest for the catering off-season, many restaurants are in various ways to attack potential graduation market. Analysis of the target market Teacher and students spend more than 1000 days and nights, giving students lifelong inspiration, give students understanding and tolerance, education students establish a universal concept and. In recent years, graduation is booming. According to the survey: graduation dinner has become the ordinary families make arrangements for the wedding second large banquet, the degree of attention after the wedding. Two, pricing strategy 1, teacher appreciation banquet menu planning, to consider linking recipes with the mentor, increase the festive atmosphere, to get students and parents. 2, the high price of dishes, recommended new dishes to reduction and combination method. 3, Teacher Appreciation Banquet (below that) the price to be divided into high, medium and low grade, reasonable consumption level. 4, other wine prices and other prices of services can be flexible according to the actual situation of the hotel (but net profit for the hotel to develop). Three, marketing strategy 1, the production of specialized graduation dinner package, based on the actual situation of graduation bided feast 468 yuan / table, Jinbangtiming feast table, 568/ champion and third feast 668 yuan / table three grades, dishes after reasonable packaging, reflects the deep cultural atmosphere (specific see attachment menu). 2, champi