夏天饮料促销活动方案（Summer beverage promotion programme）.doc

夏天饮料促销活动方案（Summer beverage promotion programme） Plan 1: beverage promotion activity planning scheme Early summer, drinks products sales season has come, henan highlighting Chinese beverage market, master kong, wahaha, robust, coke and other competitors are manoeuvring, punch, a new sales promotion strategy. How to play an existing advantage before the opponent has the market action, preemption, seize market share and consolidate the market position becomes the top priority of the unified company. Summer is also face products sales off-season, how to let the off-season is not weak, and not because of season and summer into sales of blind spots, organize a part to create all products sell like hot cakes products, best-selling has become necessary. The media campaign In order to make promotion more influential, the effect is more obvious, borrowing potential, promoting becomes necessary. Dahe newspaper is the largest newspaper in henan province, with a circulation and public attention of the top 100 newspapers in the world. Hence, the theme slogan of this event is called river unity and beautiful life. The importance of expanding the brands popularity and influence in the local market with the help of dahe newspaper. Two weeks before we start the activity in the river, on the whole river unified beautiful life hard wide, and bus stops advertising, through the media to market preheating, provided a basis for sales behind. arrangements 1. The activity time is from May 31 to June 30. In the aspect of brand promotion, June is the peak season for beverage sales, so the beverage promotion is the main event. The whole event around the time we choose the middle, a week according to the different priorities to select different sets of series products for promotional incentives, such as: ice black tea, green tea, tea series of products for a promotion, orange, grape, more series of products such as a series of sales promotion. Such arrangement activity, make weekly have new cont