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社区促销活动策划方案(Community promotion program).doc

发布:2017-08-17约9.53千字共6页下载文档
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社区促销活动策划方案(Community promotion program) 9, the promotion theme promotion theme promotional activities of the soul, is the best excuse to accept promotion customer psychological, then just coming Mid Autumn Festival, so our promotional theme is Mid Autumn Festival reunion, Health Carnival, * * * love life activity , and temporary printed flyer activities. Two, since it is a promotional price promotions, most businesses have to offer or discount, promotional pricing must cater to customers of the common cognitive mentality of product promotion, the price range is small, no interest, too, consumers have no confidence, but businesses also need to consider the cost, so this promotion as we have repeatedly discussed the preferential policies set in the discount rate is 80 yuan (that is, the original price 248 yuan, promotional price of 168 yuan). And we set a reason for the benefits, companies return to society, pure cost sales, publicity only.. Three, site promotion the products belong to mid-range level products, so the promotion site selection in a trident near the intersection of the market, this is just the intersection must pass through this district 80% residents and other community residents of the small part of the road. There is an important message is that the local because of the location of the more remote, less similar commercial behavior, the promotion will be greatly beneficial. Four. The rush hour in the food market is usually around 7:30 in the morning - around 9:30. At the same time, in order to avoid the hot weather, we decided that the promotion time is 7:00 - 10:00. Five, site layout for promotion to the scene massage experience, so we choose about 20 square meters of space in the crossing near the rear space, placed two Zhang promotion table for storing goods and materials used at the same time, after the above two distinct 6 meters long banner life continues, each need health a moment (meaning is the massager is convenient and practical, always tak
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