酒店网络营销方案（Hotel network marketing program）.doc

酒店网络营销方案（Hotel network marketing program） Network marketing scheme of Chinas hotel industry in the future Companies unable to access the Internet will face the risk of bankruptcy. This is the warning that British Prime Minister Blair visits Cambridge science and technology enterprise. Perhaps these words now seem a little alarmist. But in the information technology based twenty-first Century will become an indisputable fact. With Chinas entry into the world trade organization, the agenda is approaching. Chinas hotel industry will face greater opportunities and challenges. Although the experts call for rapid establishment of the Chinese hotel industrys own GDS system to reduce the impact of WTO entry. With the development of computer network technology, the application is becoming more and more extensive. Internet marketing in Chinas hotel industry is also imminent. Hotel internet marketing simply refers to the hotel using the Internet this quick, flexible information communication channels to promote hotel products, a marketing campaign. Many hotels in China have started marketing on the internet. Such as Beijing, Guangzhou, Shenzhen some hotels, at the same time, the emergence of the Internet shops, professional booking network is also quite a lot. Such as China hotel reservation hotline, China hotel reservation network and so on. But generally speaking, Chinas hotel industrys Internet marketing is still in its infancy. There are many areas that need to be improved and improved. Such as page links slow, network design rough, monotonous, etc.. Below, the author starts with the traditional 4PS theory, and takes the hotel guest room as an example to discuss how the hotel industry of China should make an online marketing program. I. product strategy In the hotels products Internet marketing, customers can only understand the hotels guest room through the hotels web page, so as to make a reservation decision. Therefore, the key to the hotel product strategy is to do a g