The Consumer Driven Supply Chain IBM（IBM消费者驱动的供应链）.pdf

IBM Retail and Consumer Products Industry Solutions The Consumer Driven Supply Chain Meeting the needs of today’s demanding consumers Exploding demand and the solutions to manage it In today’s retail and consumer products environment, it’s con- sumers who rule. If they don’t find what they want at one store, they’ll find it across the mall or on the Internet – at a price they want to pay. These consumers are a diverse lot and picky, too. Armed with an unprecedented abundance of product informa- tion and reviews, they demand a dizzying selection of prod- ucts. Take toothpaste, for instance. No longer content with just mint or regular flavor, they now want tartar control, whiteners, anticavity, sensitive, herbal, natural or baking soda – in a tube, pump or squeeze dispenser. Remember when ... This explosive transformation of consumer demand is driving Ice cream came in three flavors – vanilla, chocolate and complexity and cost into the supply chain at exactly the same strawberry – and you were happy with the selection? Now, time retailers and their consumer package partners need to one leading ice cream retailer boasts close to 100 varieties invest more in meeting consumer needs. On one hand, these and plans to expand. executives are faced with a consumer base that is demand- ing more. On the other hand, they are hindered by outdated supply chain models that already have trouble keeping up. To meet these challenges, industry leaders are beginning to build specialized supply chain models that are fast, responsive, low cost – all with a laser focus on meeting consumer demands. But as many are discovering, that’s often easier said than done. Initiatives such as Global Data Synchronization, Collaborative Planning Forecasting and Replenishment (CPFR) and Radio Frequency Identification (RFID) c