娃哈哈的市场营销战略与规划外文翻译.doc

本科毕业论文（设计） 外 文 翻 译 原文： Marketing Strategy and Planning of Wahaha Abstract:This paper introduced the development of Wahaha in China.explained tips six marketing strategies.This thesis makes the market strategies of Wahaha Company by the analysis of internal and external environment.Then it goes deep into the strategies and situation analysis of Wahaha Ltd developing NCB business,including the situation analysis of internal and external enterprises as well as SWOT.Making special product strategy;Making different price strategy to different customer and consumer,Making the place strategy mainly in large city;Making colorful promotion.Then by setting up effective market strategy,Wahaha will be successfully launched in Dalian.And this thesis also can be provided as a reference for other new product launch.This paper does some researches and analysis on marketing strategies,with its object on NCB(Non Carbonic acid Beverage,such as Juice,Tea,Water)business of Wahaha Company in China.In this paper it analyses the existing trade status of the beverage business in China,introduces the marketing scale,the main enterprises and the development trend of the market. Keywords: Wahaha Company Marketing Strategy Planning 1. Introduction of Wahaha After entering the 21th century,the competition pattern of beverage business in China market has been formed with more and more suppliers,thus keen competition has been spread among the beverage market.Besides policy incentives,the development of domestic market of softdrink needs legal protection.A legal framework that includes a copyright law,computer software and Internet laws,and intellectual property laws has been formed in China. Under present market conditions in China,it has become the most important task for enterprises to find out an adaptive method to promote and sell their products as many and as fast as they can.Thus,the choice of a marketing pattern becomes a strategic choice. In 1987,Wahaha spun off its children-food manufa