如何做好渠道激励(团队激励 销售激励方案技巧)(How to do a good job of channel motivation (team motivation, sales incentive program skills)).doc
文本预览下载声明
如何做好渠道激励(团队激励 销售激励方案技巧)(How to do a good job of channel motivation (team motivation, sales incentive program skills))
This plan with the video resource to cluster network /duluwang learning
Learning navigation
By studying this course, you will be able to:
Learn to instigate channel cooperation;
Mastering the key to building a stimulating environment;
Know how to do two-way communication;
Learn to make the channel more secure.
How to do well in channel stimulation
I. willingness to cooperate with incitement channels
The human brain is divided into the left brain and the right brain, in which the control of the picture mainly comes from the right brain, inciting the dealers willingness to cooperate, mainly stimulating the right brain of the dealer.
When people hear a word, they will present a picture in their mind, so incitement can be interpreted as drawing a beautiful picture. Dealer and enterprise cooperation, the core of the demands is to make money, enterprises to dealers confidence and future, to draw the dealer draw money pictures. There is always a gap between the imagination and the reality, so the communication between the enterprise and the dealer is a depiction of the future vision. For example, clothing sales staff will take the initiative to allow customers to try, try on the customer after sales staff will describe the customer dressed praise picture, imagine a beautiful picture of these customers will buy clothes.
Two, let the channel see money way
The so-called channel customers to see money way, that is, through the planning and description of the future, so that dealers have confidence in the enterprise. Want to let customers see channel money, companies need to do the following three aspects: one is that the market for future planning, how to operate; two is the concept of market management; three is the action, namely the enterprise to take action.
When companies make annual plans and look forward to the future, employees feel excited because they
显示全部