外贸英语unit 1.ppt

Unit One Establishing Trade Relations Contents Background information Sample letter analysis Essentials of business letter-writing Useful expression Notes to the text In-class exercises Background information Bank Chamber of commerce Commercial Counselor’s Office a. 银行 b. 商会 c. 商务参赞处 Background information d. Friends in business circles e. Trade shows f. Internet g. Advertisements in the media h. Market survey i. Investigation to the foreign country…… d. 同业商行 e. 会展 f. 网络 g. 媒体广告 h. 市场调查 i.出国考察…… Background information After having obtained the desired names and address of the companies from any of the above sources, you may start sending letters or circulars to the firms concerned. This type of letter can be called a “First Letter” or “First Enquiry”. Background information General contents of “First Letter” How you obtain the addressee’s name and address. Your desire to establish business relationship with him. The business scope of your firm and your financial position and integrity. Express your expectation of cooperation and early reply. …… Sample letter analysis Correspondence 1 in text book,P23 Useful Expressions in the line of business Specialize in eg: We specialize in women pajamas. International practice Enjoy/win popularity 经营的业务范围 专攻，专门经营 国际惯例 受欢迎，享有盛名 Useful Expressions Through the courtesy of…,we have learned that… E.g.: Through the courtesy of the Chamber of Commerce of Beijing, we have learned that you specialize in handling the export business of tablecloth. 经（承蒙）……介绍，我们得知…… 经由北京商会的介绍，我们得知贵司专营桌布的出口生意。 Useful Expressions Similar expressions： We come to know…through… We have obtained… from… For your consideration On the basis of equality and mutual benefit 供你方考虑（参考） 在平等互利的基础上 Notes to the text 1. Also, please enclose your price list and all suitable illustrations.P24 enclose:随函附寄，随函附上 2. They are of good quality and fine workmanship.P25 他们质量上乘做工精良。 3.We are sending you under separate cover by airmail a copy of latest catalog. P