毕业论文---Influence of China and American Cultural Difference on Business Etiquette.doc
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题 目：Influence of China and American Cultural Difference on Business Etiquette
学 号： 200904100101
姓 名： 陈容
学科专业： 商务英语
指导老师： 向玲玲
浙江旅游职业学院教务处制
2011年10月 15 日
Content
1. Introduction………………………………………………………………………………3
2. Lterature Review…………………………………………………………………………3
2.1 Theories Related to Culture……………………………………………………………..4
2.2.1 Definition of Culture………………………………………………………………...4
2.1.2 Cultural Differences and Their Roots……………………………………………….4
2.2 Theories Related to Business Etiquette…………………………………………………5
2.2.1 Definition of Business Etiquette…………………………………………………….5
2.2.2 Root of Chinese and American Etiquette……………………………………………5
3.Impacts of American and China Cultural Differences on Etiquette………………….6
3.1 First Meeting……………………………………………………………………………6
3.1.1 Greeting……………………………………………………………………………..6
3.1.2 Exchanging Business Card………………………………………………………….6
3.2Table Etiquette…………………………………………………………………………..7
3.2.1Wine Culture…………………………………………………………………………7
3.2.2 Tableware……………………………………………………………………………8
3.2.3 Seating……………………………………………………………………………….8
3.3 Thinking Mode………………………………………………………………………….8
3.4 Personal Value………………………………………………………………………….10
3.4.1 Interdependence and Independence…………………………………...……………10
3.4.2 Modesty and Forwardness………………………………………………………….11
3.4.3 Friendship and Privacy……………………………………………………...……...12
3.5 Time concept…………………………………………………………………………..12
4. Conclusion……………………………………………………………………………….13
Influence of American and China Cultural Differences on Business Etiquette
(Chenrong Tourism College of Zhejiang Hangzhou 311231)
（陈容 浙江旅游职业学院 杭州 311231）
【Abstract】The article introduces the definition of business etiquette to draw out the difference between China and American culture. It analyzes from three aspects，including first meeting,bble manner,wine culture,personal value and time cncept.The purpose of article is to help businessmen knowing difference of b
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