The Power of Storytelling to JumpStart （讲故事的力量来启动）.pdf

The storytelling process described in this article can transform the tension and competitive agendas that often undermine change initiatives into esprit de corps and true collaboration. The Power of Storytelling to JumpStart Collaboration Seth Kahan In 1996, five people in a large, connection between their careers multinational organization of and the meeting’s importance. 15,000 had a radical idea for refo- Within minutes there was a dra- cusing the core business. As a first matic change in the atmosphere of step they brought together the 60 the room. It became rambunctious people they considered critical to and fun-filled as people took suc- their mission’s success. The goal of cessive trips down memory lane. the event: The group of five would Others chimed in to add their two become the de facto owners of the cents. By the time the exercise was change initiative, garnering the over, just 30 minutes later, the tone support of everyone in attendance. of the room was transformed, from The biggest obstacle: Many of the tension, quiet, and unease to enthu- 60 had competing, even hostile, sias