【2017年整理】商务英语_Unit_7_Marketing.ppt

Unit 7 Marketing Starting up Vocabulary Word partnerships Listening Successful marketing Skills Telephoning: exchanging information CASE STUDY 商务英语阅读 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Quotation Akio Morita (1921 – 1999) Co-founder of Sony Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. A 1 Product 2 Price 3 Promotion 4 Place a) the cost to the buyer of goods or services b) informing customers about products and persuading them to buy them c) where goods or services are available d) goods or services that are sold Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. B Speaker 1: Speaker 2: Speaker 3: Speaker 4: Place Promotion Price Product C What influences you most when you are doing shopping? Why? Product Price Promotion Place Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. D Tell your partner about a marketing slogan that impressed you. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. A For each group of words 1 to 5: Fill in the missing vowels. Match the words to the definitions a) to c). 1 market 2 consumer 3 product a) The percentage of sales a company has b) Information about what customers want and need c) A group of customers of similar age, income level and social group a) description of a typical customer b) where and how people buy things c) things people buy for their own use a) Introduction of a product to the market b) Length of time people continue to buy a product c) Set of products made by a company research segment share behavior profile goods launch Life cycle range Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. 4 sales 5 advertising a) How much a c