跨境电子商务英语期末试题（第一套）.doc

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《跨境电子商务英语》期末试题（第一套）

试卷成绩（占课程考核成绩的60%）

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成绩占40%

课程考核成绩

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I.Decidewhethereachofthefollowingstatementsistrueorfalse.Use“T”forTrueand“F”forFalse.(2x10)

Dynamicpricingisapricingstrategythat’svariableinsteadoffixed,whichmeansthatdependinginthetimeorotherexternalfactors,pricescanandwillfluctuate.()

Ingeneral,cross-bordere-commercestorescanbedividedintobusinessstoresandpersonalstores.()

DifferentfromeBay,sellersonAliExpresscanbeeithercompaniesorindividuals.()

Pricewillnotbeinfluencedbythetypeofdistributionandthepromotions.()

Cross-bordere-commercebenefitsbothsellerandbuyers.()

MarketingthroughcellphonesSMS(ShortMessageService)becameincreasingpopularintheearly1950sinEuropeandsomepartsofAsia.()

Theelectronicpaymentsystemisanetworkbankingsystemtoachieveelectronicmoneydataexchangeadsettlementusingdigitalandelectronicform.()

Timelyandsafedeliveryofproductsisthebackboneofanye-commercebusiness.()

Cross-bordere-marketersdonothavetoconsiderthetraditionalmediaintheirpractice.()

WithInternet,internationalmarketingdoesnotneedthecustomers’countrytohaveinfrastructure.()

得分

II.MatchingthefollowingChinesetermswiththecorrespondingEnglish.(2x10)

11.抢购狂欢 () 16.交易费 ()

12.核心竞争力 () 17.自由贸易区 ()

13.品牌授权 () 18.用户黏性 ()

14.搜索引擎 () 19.家居园艺 ()

15.供应链 () 20.平台营销 ()

A) transactionfee F) freetradezone

B) searchengine G) customerstickiness

C) homeandgarden H) shoppingspree

D) platformmarketing I) brandauthorizations

E) supplychain J) corecompetitiveness

得分

III.Fillintheblankswiththewordsfromthebox.Changetheformifnecessary.(2x10)

obstacledifferentencourageaccess